Creative Priority's First Concept Brand

For years since Creative Priority’s inception, the agency has worked with a myriad of well-established and smaller brands to reposition them as the Urban Outdoors. When Mike, CEO and Founder of Creative Priority, was asked to rebuild a brand called Roamers and Seekers, he immediately realized the potential to repurpose the brand as an expression of product crafted for the Urban Outdoors.

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Logan Kruse
Creative Humans #1: Gabriel Novis

For 24 hours, we had the opportunity to follow Gabriel Novis - surfer, cinematographer, martian, friend, poké lover, photographer, entrepreneur and creative in its deepest form- through his turf in Los Angeles, California. Gabriel leads a life he can truly call his own. Through his one-of-a-kind creativity and outlook on life, we learned more than we ever thought. Take a step into Gabriel’s world. It’s unlike any other.

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Logan Kruse
Portland to Panama with Roamers Brand Ambassador Joey Carnera

In 24 hours we followed Roamer, Joey Carnera, around his home turf of Portland, Oregon, and surrounding areas. Through his one-of-a-kind vintage skate and style, Joey's perspective took us to true local spots. Coffee shops on every corner, quaint & quirky neighborhoods, sidewalks smothered in roses and succulents, big trees and vintage flairs, a city where the 1990's dream came alive, there's no place like Portland.

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Logan Kruse
Going In depth with Photographer, Nicole Mason

It’s definitely all about balance.  I’m always kind of behind the scenes planning what’s next and that can be overwhelming.  Just focusing on one thing at a time is something that I’ve had to slowly learn.  You have to filter out what you can do and remember you are just one person.  It’s definitely messy there no real way to change that.  You really just have to focus and you’re going to disappoint people along the way and that something I also had to learn.  

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Logan Kruse
“No Ordinary Space, This Business has Designed the Ultimate Environment For Creatives.”

Four years ago, Mike Lynch's creative agency fit into the smallest office in the Moniker Warehouse — the 18,000-square-foot mixed-use creative space that took over the historic Snowflake Baking Company building in downtown San Diego's burgeoning Arts District. Now, Creative Priority, Lynch's umbrella brand, has taken over the entire second floor, which is an ever-changing tableau of businesses centered on Lynch's vision of the urban outdoors.

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Logan Kruse
Interview with Roamers Photographer, Titus Haug

Meet Titus. Roamer's lead photographer and so much more. Born and raised in Japan, he now calls home near the ocean in San Diego, California. We know him as the photographer, the kind that captures the moments. But behind the lens, Titus is an explorer, a singer, songwriter, and talented musician touring the United States.

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Logan Kruse