This video has become our Founder's favorite place to get lost visually and mentally for the past 2 years or so. In fact, its safe to say that the short film is responsible for a large percentage of the inspiration behind starting Creative Priority Brand Management. It is a short which roots itself in surfing yet it has won countless awards over the years outside of surf culture as it takes it viewer much deeper than viewing the utter beauty of a wave in its natural state. It becomes a sort of 'answer' to why listening to the creative voice in your mind and feeling the creative spirit in your bones is extremely important and should be taken very seriously. If you've got 6 minutes to spare, watch this and change your mentality on life a bit.